Why Check Your Alt Tags?
Better Search Rankings
Proper alt tags help search engines understand image content, improving your overall SEO performance
Accessibility Compliance
Make your website accessible to all users, including those with visual impairments using screen readers
Image Search Visibility
Get more traffic from image search results by properly describing your visual content
Conversion Improvement
Better user experience leads to increased engagement and higher conversion rates
Alt Tag Best Practices
Be Descriptive
Clearly describe what's in the image. Think about what someone who can't see the image would need to know.
Keep It Concise
Aim for 5-125 characters. Too short doesn't provide enough context, while too long can overwhelm screen readers.
Include Keywords
When relevant, incorporate your target keywords naturally without keyword stuffing.
Frequently Asked Questions
What is an alt tag?
An alt tag (or alt attribute) is HTML code added to image tags that provides alternative text describing the image. It appears when an image can't load and is read by screen readers for visually impaired users.
Why are alt tags important for SEO?
Search engines can't see images, so they rely on alt text to understand image content. Properly optimized alt tags help search engines index your images correctly and improve your overall page relevancy.
How do I add alt tags to my images?
Add the alt attribute to your image HTML tags: <img src="image.jpg" alt="Descriptive text about the image">. Most content management systems like WordPress also provide fields to add alt text when uploading images.
Should every image have an alt tag?
Yes, every image should have an alt tag for accessibility reasons. However, decorative images can use an empty alt attribute (alt="") to indicate to screen readers that they can be skipped.