Analyze URL redirects, track redirect chains, and verify proper implementation
Best for SEO when permanently moving content. Signals to search engines that the new URL should replace the old one in their index.
Use when temporarily moving content. Tells search engines to keep the old URL in their index as the content will return.
Track every step of your redirect chain and identify potential issues
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Understand the SEO impact of your redirect implementation
A redirect chain occurs when there are multiple redirects between the initial URL and final destination. For example: URL A → URL B → URL C.
Proper redirects help preserve SEO value when URLs change, ensure users find the right content, and maintain your site‘s authority.
Best practice is to have no more than 2-3 redirects in a chain. More redirects can slow down page load times and dilute SEO value.
A 301 redirect is permanent and passes most SEO value. A 302 redirect is temporary and signals to search engines to keep the original URL indexed.